Services

Benefits of Direct Mail

  • Ability to target a specific audience, whether you’re looking to reactivate lost customers, drive in new customers or reward loyal customers, you can build a custom target audience

  • You can target specific addresses and home owners that are geographically near your place of business.

  • Complements digital marketing. Whatever your goal, direct mail can work with your other marketing methods to enhance overall performance, increase customer engagement, and improve your ROI.

  • Direct mail is tangible. It’s interactive, memorable and creative, has less competition and stays in front of the customer longer.

  • Use a PURL With Mail

    Create a PURL (Personalized URL) to capture and convert user traffic. Each customer can be assigned a specific user experience to strengthen conversion potential.

  • Target Specific Customers

    Although the final ROI can be significant, the initial cost of delivering a mail campaign can be expensive.

Customized Direct Mail Examples

  • J&L Marketing has been providing top of the line direct mail advertising for over 30 years. We are experts in the market and know how to deliver results.

  • Whether your business is looking to increase product sales or drive service appointments our direct mail campaigns can help achieve your goals.

Get started with The Langdon Agency

We’d love to help you optimize your sales and profitability

Decades of Experience

Over the past 40 years, we have seen the evolution of direct mail and how it can uniquely serve the automotive business. Our automotive advertising agency has been a leader in adapting these strategies to meet the specific needs of car dealerships, ensuring that we always stay ahead of the curve.

Deep Industry Insights

The Mudd team understands the intricacies of the car dealership landscape. We know what motivates buyers and how to engage them through automotive direct mail campaigns effectively. This deep-rooted industry knowledge allows us to create highly targeted and effective campaigns.

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Harnessing Over 40 Years of Automotive Advertising Excellence

Drive Your Dealership’s Success with Our Automotive Direct Mail Expertise

Welcome to the pinnacle of automotive direct mail marketing for car dealerships. With more than four decades in the automotive advertising industry, Mudd Advertising has witnessed firsthand how powerful and transformative direct mail can be. At Mudd, we leverage this wealth of experience to craft compelling direct mail campaigns that drive results for your dealership.

Why Direct Mail Works for Car Dealerships

  • Personalization

    Personalized direct mail has a profound impact on customer engagement. Tailoring your messages to individual preferences helps your dealership stand out and build meaningful connections with potential buyers.

    Integrating digital marketing with direct mail strategies can further enhance these connections by utilizing tools like email marketing and personalized URLs (PURLs) to reach audiences effectively in a digital-driven environment.

  • Trackable Results

    Direct mail provides clear, measurable results. We offer detailed tracking and reporting to help you gauge the success of your campaigns, so you can make informed decisions and see a tangible return on your investment.

    Incorporating QR codes in your direct mail can enhance customer engagement by bridging offline and online experiences, creating unique interactive experiences that capture the recipient's attention.

  • Local Market Focus

    Targeting specific geographic areas with direct mail allows your dealership to reach potential buyers in your local market. This localized approach enhances your visibility and relevance where it matters most.

Crafted for Maximum Impact

Our Direct Mail Services

Targeted Campaigns

We excel in pinpointing the right target audience for your dealership. Our sophisticated targeting methods ensure that each direct mail piece is sent to individuals most likely to be interested in your vehicles, service, or anything else, driving higher engagement and conversions.

Design and Creative

With decades of experience in automotive advertising, we know how to design mail pieces that capture attention and compel action. Our creative team delivers stunning, high-impact designs that resonate with your audience and reflect your dealership’s brand.

Printing and Production

We use cutting-edge printing technology and premium materials to ensure that every mail piece looks professional and stands out. Whether you need postcards, brochures, or custom formats, we have the capabilities to deliver high-quality results. Our range of direct mail products offers versatility in different shapes and sizes, tailored to your specific goals.

Distribution and Fulfillment

Timeliness and accuracy are crucial in direct mail. Our efficient distribution processes ensure that your mail reaches the right people on time, maximizing the effectiveness of your campaign.

Data Management and Analytics

We handle data with precision, leveraging advanced analytics to track campaign performance. Our insights help you understand what’s working and refine your strategies for even greater benefits. Variable data printing (VDP) allows us to personalize direct mail campaigns, creating tailored communications for individual customers to enhance engagement and conversion rates.

Proven Results

Success Stories

“We never run direct mail.” – Marketing Director of a Texas Auto Group

They ran 3600 pieces of the Mont Blanc Postcard and sold 23 units directly from it!

They were so happy with the result they immediately signed up another one of their stores.

Our Proven Direct Mail Strategy

1. Consultation

We begin by understanding your dealership’s specific goals. This allows us to tailor a direct mail strategy that aligns perfectly with your needs.

2. Strategy Development

Based on our initial consultation, we develop a customized automotive direct mail plan designed to achieve your objectives. Our strategies are built on decades of experience and industry insights.

3. Execution

From concept to delivery, we manage every aspect of your direct mail campaign with precision. Our team ensures that each stage of the process is executed flawlessly. In addition, the Mudd team offers

4. Analysis and Reporting

Post-campaign, we provide comprehensive performance reports. Our detailed analysis helps you understand campaign effectiveness and guides future strategies.

Contact Us

Let’s Accelerate Your Dealership’s Success

Contact Us Today: Ready to see how direct mail can transform your dealership’s marketing efforts? Reach out to us via phone, email, or our online form to schedule a consultation or request a quote.

Testimonials

What Our Clients Say
About Us

Bill Yark

Yark Automotive Group, OH

Brad Nicolai

JN Group, HI

Buck Barton

Group One Automotive

Jon Dietz

VP of Marketing: Price Automotive Group, DE

Keith Roberts

Hoover Automotive Group, SC

Lennie Lawson

Gateway Ford & Gateway Nissan, TN

Mj Lofland

VP-COO, I.G Automotive Group, DE / MD

Rusty Skinner

Allen Honda, TX

Shawn Mclaughlin

Apple Auto Mitsubishi, MD

Sean Hightower

Bettenhausen Automotive Group, IL

“Damon, Your brain doesn’t stop going and your work ethic is something I wish I could clone. I wish my salespeople would follow up like you do;

almost every time, you were calling me before I had to call you. I just wanted you to know how much we at Yark appreciate you. You seem to always lead by example and I am very happy we have crossed paths.”

Damon, I recognize that although we are lands and oceans apart, you make it easy to connect to you 24-7. I can feel and have always felt the care you have for our success and that you want to be a part of our celebration when we do succeed. Business will always have its challenges, and neither we nor you will ever be perfect. However, knowing that you will always be on our side through it all gives us great comfort. inevitably we face those uncomfortable times. We look forward to a continued and prosperous future together.

I wholeheartedly recommend Damon Langdon for any automotive marketing needs you may have. Their expertise, creativity, and commitment to excellence make them an invaluable asset to any dealer - dealer group nationwide. I would certainly encourage you to give Damon a chance to make his customized full-service presentation to you, I am confident you will not be disappointed.

“I have had the pleasure of working with Damon for many years prior to him starting his own agency. He was able to help us build a brand at our organization that was so outside the box that it worked wonders on our market.”

Damon’s love for the car business and his drive is unbelievable. He is truly a person that cares about the people that he is working with, His team and the dealers he is involved with. You have not only been a pleasure to work with over the past 14 years Damon but you have become one of my closest friends both inside and outside of the car business.

"Damon, As a 45-year veteran of the car business, I have seen a lot of presentations designed to get my attention and ultimately close me. Most fail, but when you see something that exceeds your expectations as much as your presentation did mine, it makes me glad I took the time to speak with you"

“Damon is a deep thinker who takes a traditional old school approach and style and turns it into a modern era new version of a secret weapon & ingredient. As a previous automotive gentleman aka "car guy" he can talk shop and be on the ground level as to ways to effectively move the needle in a down market with proven results. Hands down the best agency leader - operator we have ever been partnered with.”

Damon, by far the most energetic experience I have ever had with any of the automotive agencies that have presented to me over the last 16- plus years of being in the car business. 8 of those years were with the previous ad agency prior to your presentation. It’s very refreshing to see someone like you so passionate and knowledgeable about what they do. Timely, precise, and professional are the first 3 words that come to mind when dealing with you.

Damon, I just wanted to take a minute and let you know how excited I am to have you guys representing my dealership as my new full-service ad agency. Over the course of the next few days, I talked with you more than I had talked to my current ad agency in the last 2 months. As we know, advertising is all about energy and excitement. Talking with you made me feel like this was the move I had to make to take my dealership to the desired next level!

“Simply put, if you are a dealer and or dealer group looking to take your dealerships to a whole new level in 2025, I would highly recommend you taking the time to speak with Damon Langdon, I can assure you... you will not be disappointed.”

FAQs

We offer a range of formats including postcards, brochures, letters, and more. Our team will help you select the format that best suits your campaign goals. If you are looking for other point-of-purchase materials , we also have a full Mudd Signs department that can help with your custom POP needs.

Our advanced data management techniques and targeted approach ensure that your direct mail is sent to the most relevant audience, maximizing its effectiveness.

Yes, we have a full creative team who are skilled in designing compelling and effective direct mail pieces that align with your dealership’s branding and objectives.

Struggling to make a connection with potential customers?

We are here to help! With our comprehensive suite of marketing and advertising services, you can trust us to use our experience and resources in order deliver powerful messages right into their hands. Let's bring your strategy alive through engaging content, creative design & dynamic advertising.

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